CONTACT
HELLO@KATRINA-MIRANDA.COM | 267-614-7613
WWW.KATRINA-MIRANDA.COM
SKILLS
PHOTOSHOP - ILLUSTRATOR - INDESIGN
COMMERCE PLATFORMS - MAGENTO - SQUARE -
SHOPIFY - SQUARESPACE - SOCIAL CHANNELS
CREATIVE DIRECTION - BRANDING
CONTENT MANAGEMENT - COPYWRITING
EVENT PLANNING - MERCHANDISING
KNITTING - SEWING - FIBER CRAFTS
HAND LETTERING - ILLUSTRATION
EDUCATION
DREXEL UNIVERSITY, JUNE 2011
BACHELOR OF SCIENCE
DESIGN & MERCHANDISING - FINE ART MINOR
EXPERIENCE
LEE NEWMAN November 2013 - Present
CONTENT MANAGER | GRAPHIC DESIGN | SOCIAL MEDIA
Responsible for creating digital and printed marketing material for company's catalogs, mailers, email blasts, and banners utilizing Adobe CS6 Photoshop and Illustrator. Creates posts on company's Wordpress-based blog LE LIVRE. Maintains Facebook page utilizing Insights, currently drawing 3.7K Likes. Photographs product shots for e-commerce site. Sends email blasts through Constant Contact.
KEMBREL September 2013 - October 2013
SHOP MANAGER
Attended to daily operational tasks including sales, customer service, merchandising, and order fulfillment. Hosted multiple events for Philadelphia Fashion Week with local makers, bloggers, and press.
ADDISON October 2011 - August 2013
GRAPHIC DESIGNER | MARKETING ASSISTANT | STYLIST
Re-Imagined a new creative strategy for the contemporary womenswear brand through their rebranding period. Created content for the blog, lookbooks, and press releases. Maintained social media outlets including Facebook, Instagram, and Pinterest. Coordinated bi-monthly photoshoots: in charge of accessory pulls, model casting calls, and make up/hair trend forecasting. Executed networking events, sample sales, and New York City-based trade shows. Was the liaison and point person in charge of samples between corporate public relations team and various press networks including bloggers, publications, retailers, and stylists.
BANANA REPUBLIC July 2011 - August 2013
VISUAL SPECIALIST
Carried out Gap's seasonal Concept Book to enhance store's visual experience; including window presentations, top shelf displays, icon styling, props, marketing images, and signage. Supervised inventory team with shipment, roll outs, and back stock of garments, non-apparel and props.